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爱依瑞斯BAOBAO亮相三里屯以城市新场景拓展品牌年轻表达_我的网站

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A | 近日，爱依瑞斯携手意大利设计师 Gabriele Cappelletti 设计共创的BAOBAO休闲椅，在三里屯3.3大厦正式亮相。围绕新品发布，爱依瑞斯同步开启“LET'S BAOBAO”限时家居美学快闪展，通过户外6组专属色彩主题艺术展陈及3楼沉浸式家居空间，将时尚家居带入更开放的城市生活现场。 As Pushpa 2 celebrates first anniversary (Pushpa 2 released on December 5, 2024), actor Allu Arjun took to social media to acknowledge the love and support that is poured on the action entertainer. The icon star described the Pushpa series as ‘unforgettable journey of five years in our life.’ View this post on Instagram A post shared by Allu Arjun (@alluarjunonline) Dive deeper into crafts Highlighting the global success of the Sukumar directorial, Allu Arjun expressed gratitude to the audiences in India and beyond for making the film a phenomenon. The actor also shared that the blockbuster success of Pushpa has given them immense love, strength, and courage to dive deeper into crafts. Allu Arjun states that it is his honour to walked this journey with a fantastic team of artists, technicians, producers, distributors and of-course, the captain Sukumar. Allu Arjun's stellar performance Allu Arjun's performance in Pushpa 2: The Rule has been acclaimed as fantastic, award-worthy, and electrifying. Critics and fans highlighted his intense screen presence, character arc, embodiment of the character, and incredible swag. Allu Arjun’s spectacular performance in ‘Jathara’ sequence received huge praise further solidifying his rank as one of the ‘biggest box office draws’ in the country. Director Sukumar stated that Allu Arjun brought great depth, emotion, and grit to Pushpa Raj role. The actor showcased his charm and intensity to play the part authentically Biggest grosser in Indian cinema Pushpa 2: The Rule went on to become the biggest grosser in Indian cinema. The rustic action entertainer made Allu Arjun an unstoppable force at the box office. The film grossed a humongous Rs 1,800 crore (worldwide) including overseas collections around Rs 270 crore. In the process, Pushpa 2 broke several records including the fastest film to cross Rs 1,000 crore mark globally in just six days. Director Sukumar received immense praise for a rooted plotline and designing intense character for Allu Arjun. Also Read: Allu Arjun Met 5 Directors; Circumspect Over His Next Film。

B | BAOBAO的创作灵感源于大熊猫。

C | 设计师Gabriele Cappelletti没有停留于具象的动物造型，而是提取其圆润、柔软、亲近的视觉感受，将“被拥抱”的身体感受转译成一把椅子的轮廓。饱满连续的有机曲线形成环抱式结构，身体落座其中，靠背与扶手自然围合；高密度回弹填充与亲肤弹力面料进一步强化柔软触感，360°旋转结构则让它不必被固定在某一种空间关系里。由此，“拥抱”不再只是一句关于舒适的营销描述，而成为一套可以被看到、触摸并真实体验的设计语言。BAOBAO所回应的，是近年来越来越明显的一种居住需求变化：在基础功能之外，家具开始承担更多与安全感、放松感、心理慰藉有关的价值。如果说圆润、包裹的形态建立了BAOBAO最基础的产品识别，那么色彩则进一步打开了它与不同生活方式之间的关系。此次三里屯快闪现场，爱依瑞斯围绕BAOBAO打造了六组专属色彩主题展陈。明亮、浓烈、清冷、自然，不同色调落在同一件产品上，呈现出的却是截然不同的情绪和空间气质。爱依瑞斯将BAOBAO带到三里屯，其意义也不止于“来到年轻人更多的地方”。它意味着一个传统上更多出现在家居卖场中的品牌，开始主动把自己放进国际时尚、艺术设计与高端生活方式品牌共同竞争注意力的城市现场。家具因此不再等待消费者为了装修需求专程寻找，而是主动进入消费者逛街、社交、看展、拍摄与体验的生活路径。爱依瑞斯此次选择三里屯，本身就是品牌定位的一次表达——它希望被看见的，不只是一件家居产品，也是一种可以与时装、艺术和城市生活发生关系的当代家居审美。 BAOBAO的另一个关键词，是“原创”。